The Malaghan Institute is New Zealand’s leading independent biomedical research charity, dedicated to breakthrough discoveries in immunology and immunotherapy. Its cutting-edge research and clinical trials deepen understanding of the immune system and its impact on human health. As a registered charity owned by New Zealand, the Institute is uniquely positioned to translate discoveries into therapies that prevent, treat, and cure disease, with the community as its largest stakeholder.

Malaghan sought a brand refresh that could visually convey energy, innovation, and wellbeing while reflecting its scientific expertise and heritage. The challenge was to create a visual identity that was dynamic and engaging, yet sophisticated and credible, highlighting the Institute’s impact in the biomedical research field.

We developed a supporting graphic device that communicates impact through movement and fluidity, combining organic dynamism with subtle scientific cues. A strong brand device, inspired by the Malaghan monogram, emphasizes the top-right curve to symbolize breakthrough research, and can be applied across collateral to focus attention on key messaging. The refreshed colour palette retains Malaghan’s signature red while introducing a richer shade, gradients, and complementary blues to balance innovation, trust, and warmth. Custom icons were designed to feel bespoke and sophisticated, unified by a dynamic circle mark that ties the visual system together.